Branding and Graphic Identity Standards

Why We Have Guidelines

Caring for the branding and graphic identity standards of Gilman School is a core responsibility of the Office of Marketing and Communications. These standards help refine the Gilman brand and provide information and tools to help advance the mission and vision of the School through communications in a clear, cohesive, and compelling way.

This page is a helpful, guiding resource for internal community members (e.g., employees and students) and external marketing and communication partners (e.g., printers and apparel or spirit gear manufacturers).

Questions or File Request?

Stacy Hedeman

Director of Marketing and Communications
shedeman@gilman.edu
410-323-3800, ext. 440

The Gilman Color Palette

Pantone 288 and Pantone Cool Gray 6 (i.e., Gilman Blue and Gilman Gray) are Gilman's primary colors. Gilman has several secondary colors that may be used harmoniously and in contrast with the primary and other secondary colors. However, secondary colors should never overpower or dominate a primary color. Gilman's color palette works well with black, white, and metallic silver.

The use of other colors (e.g., the Lower School House Program's colors) in official School contexts should be reviewed and approved by the Office of Marketing and Communications.

Primary Colors

Secondary Colors


CHARCOAL CMYK 68 / 61 / 60 / 48 RGB 63 / 63 / 63 HEX #3F3F3F		STONE CMYK 55 / 45 / 45 / 0 RGB 120 / 122 / 122 HEX #78797A		CLOUD CMYK 7 / 4 / 5 / 0 RGB 234 / 235 / 235 HEX #EAEBEB


PEACOCK CMYK 83 / 37 / 12 / 0 RGB 7 / 133 / 183 HEX #0785B7		SKY CMYK 50 / 2 / 2 / 0 RGB 114 / 202 / 237 HEX #72CAED		PISTACHIO CMYK 51 / 14 / 82 / 1 RGB 137 / 176 / 93 HEX #89B05D


ARIZONA CMYK 24 / 88 / 100 / 18 RGB 165 / 56 / 22 HEX #A53816

Extended Gray Palette

Designers working with the Gilman identity may find it necessary to work with values of gray other than Cool Gray 6. The entire Cool Gray palette can be utilized when working with the identity. Darker values (Cool Gray 9-11) should be used when working with small typography on light-colored backgrounds. Lighter values (Cool Gray 3-5) should be used when creating fields of color on which darker text will be placed.

When spot colors are unavailable, use the appropriate black percentage.

Typography

Typography is an important element of the Gilman brand — including our various logos and marks, as seen on this page — and helps convey the personality of our School. When used correctly and consistently, typography unifies the appearance of communications.

Absara — part of the FF Absara Super Family — is Gilman's primary display and brand typeface. Both serif and sans serif versions of Absara can be seen in Gilman's communications — including this website. Absara is a licensed font and typically requires purchase and installation. If Absara is not installed on your device, longer lengths of text can be typeset in Times New Roman; however, headlines can be provided by the Office of Marketing and Communications. An Absara license can be purchased through the button below.

Important Reminder: The word GILMAN should never be typeset as a logo. In these instances, the wordmark art file should always be used.

Purchase Absara on FontShop

Absara: Sans Serif vs. Serif

Gilman Logos

The Gilman brand uses several important logos. Each has a specific role and function. To protect and improve the School's brand equity, it is essential that these logos are used with care, consideration, and consistency by members of the Gilman community, especially Gilman faculty and staff.

Downloads of a few of Gilman's most-used logos are provided on this page in two standard file formats: PNGs (using the RGB color model) and JPGs (using the CMYK color model). Generally, PNG files are better suited for digital applications and JPG files for print applications. Please consult the School's Office of Marketing and Communications for questions or to request different logo versions (e.g., white/reversed, black) or different file formats (vector files).

Gilman Shield

The shield is the informal alternative to the official school seal. Unlike the seal, the usage of the shield is not restricted and can be used on communication materials, all stationery, and School merchandise.

Usage of the shield at large scales should be approved by the School's Office of Marketing and Communications.

Note: To ensure that legibility is maintained, the shield should not be reproduced smaller than 0.75" in height

Download (PNG)

Download (JPG)

Gilman Wordmark

"Gilman School" remains the official name of the School. This wordmark provides not a new name but a distinguishable mark (a visual shorthand) for the institution. It should be positioned at an authoritative scale and located in a prominent position on School graphics, publications, and collateral.

The wordmark was created using the font Absara. As mentioned in the "Typography" section above, the wordmark should never be typeset but always used as a provided image file. Other "don'ts" regarding the wordmark include but are not limited to:

Adjusting the tracking or letterspacing
Stretching or arcing the wordmark
Outlining the wordmark
Stacking the wordmark vertically
Filling the logo with images or photography

Download (PNG)

Download (JPG)

Gilman Lockups

The Gilman wordmark may be paired with the Gilman shield to create a type of logo called a lockup. The scale relationships between the shield and logo are established in the two lockups below:

A horizontal version where the elements are paired side-by-side.
A vertical version where the shield is stacked on top of the wordmark.

These two lockups represent the most typical conditions of the two elements and should be considered the ideal arrangement for the most common applications. Other lockups may be acceptable and should be reviewed with the School's Office of Marketing and Communications for approval.

Horizontal Lockup Downloads

Download (PNG)

Download (JPG)

Vertical Lockup Downloads

Download (PNG)

Download (JPG)

Gilman Seal

The seal is the official formal mark of Gilman School. The type and messaging within the seal should never be modified. It should be used only on "official" institutional materials such as:

Diplomas
Transcripts
Contractural/business documents
Formal correspondence originating from the Head of School or Board of Trustees

For guidance in determining the proper usage of the seal, please consult the Office of Marketing and Communications.

Athletics Branding

A Note About the "G"

Although seen on some team apparel and in athletics facilities, the "G" — which resembles the "G" of organizations like the University of Georgia or the Green Bay Packers — is not an official Gilman logo. When communicating about athletics at Gilman, one should always endeavor to use one of the official logos listed below.

The Greyhound Mascot

The greyhound mascot should be reserved for Office of Athletics communications, team apparel, and School retail merchandise. In some cases, the use of the mascot may be appropriate for "spirit" applications. For guidance in determining the proper usage of the greyhound, please consult the School's Office of Marketing and Communications.

Note: To ensure that legibility is maintained, the greyhound should not be reproduced smaller than 1.5" in width.

Athletics Wordmark

The athletics wordmark should be reserved for Office of Athletics communications, team apparel, and School retail merchandise. It may also be paired in lockups with the greyhound mascot, the word "greyhounds," or various team names (e.g., "Gilman Football," "Gilman Lacrosse").

For guidance in determining the proper usage of the athletic wordmark, including for team lockups, please consult the School's Office of Marketing and Communications.

Athletics Lockup

As with the Gilman shield and wordmark, the greyhound mascot and athletics wordmark may be paired together in a lockup.

Note: Only a vertical/stacked athletics lockup is available for use.

Ancillary Logos

Ancillary logos support the Gilman brand but never supersede it. They are developed sparingly and used in limited and specialized contexts. Examples of ancillary logos include donor societies/funds and anniversary logos, or collaborative logos in which Gilman is a partner organization, like the tri-schools or Bridges at Gilman logos.

Inquiries about acquiring or using an existing ancillary logo or the process of potentially creating a new one should be directed to the School's Office of Marketing and Communications.


GILMAN BLUE PMS 288 CMYK 100 / 67 / 0 / 23 RGB 0 / 75 / 141 HEX #004B8D Web Safe #003366		GILMAN GRAY PMS Cool Gray 6 CMYK 27 / 21 / 20 / 0 RGB 186 / 188 / 190 HEX #BABCBE Web Safe #CCCCCC