Graphic Identity Standards

The graphic identity for Gilman School is summarized in the following guidelines. These guidelines establish rules for the consistent implementation of the Gilman identity. They contribute to a powerful and unified expression of the School. These guidelines apply to all printed and electronic materials as well as spirit and promotional items.

General Guidelines

The wordmark and the shield are most often used in blue (PMS 288), black or white. Each works well at a variety of sizes and can be downloaded from this website in a variety of formats.

  • The wordmark should be used conspicuously on all School communications.
  • The wordmark should appear on the cover of all print publications that represent the School and are intended for external audiences.
  • The wordmark and shield should only be used in black, white or blue (PMS 288). Be sure to select a logo color that will sufficiently contrast with the background of the publication.
  • Ensure visibility of the wordmark and shield by leaving an appropriate amount of space around the image. An apppropriate amount of space is defined as half the height of the logo around all sides of the image.
  • The wordmark and shield may be used separately. They can also be used together if the combination adheres to the guidelines.

Should you have any questions, please contact:

Karaline Johnson
Graphic Designer

410.323.3800 x380

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Wordmark
Wordmark

The wordmark should be positioned at an authoritative scale and located in a prominent position. The area around the logo should always provide ample space (half the height of the logo around all sides of the image) so that the balance and wholeness of the logo are not violated by external elements. This official mark of the School should never be tweaked, stretched, or otherwise manipulated.

Download large format images:

Shield
Shield

The shield is the informal alternative to the official school seal. Usage of the shield at large scales should be approved by the School's communications office.

Scale: The shield should not be reproduced smaller than 0.75" in height.

Download large format images:

Shield (Outlined)
Shield (Outlined)

The reversed shield should be used only when reproducing the shield on a dark background. Usage of the shield at large scales should be approved by the School's communications office.

Scale: The shield should not be reproduced smaller than 0.75" in height.

Download large format image:
Blue EPS (outlined)

Shield (Reverse)
Shield (Reverse)

The reverse shield should be used only when reproducing the shield on a dark background. Usage of the shield at large scales should be approved by the School's communications office.

Scale: The shield should not be reproduced smaller than 0.75" in height.

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Wordmark and Shield Lockup
Wordmark and Shield Lockup

The Gilman wordmark may be paired with the Gilman shield on the same communication in specific lockups only. The combinations available here represent the most typical conditions of the two elements and should be considered the ideal arrangement for the most common applications.

Ample white (half the height of the logo around all sides of the image) space should always exist between the shield and wordmark in all pairing variations.

Other lockups may be acceptable and should be reviewed with the School's communications department for approval.

Download large format images:

Seal
Seal

The seal is the formal mark of Gilman School. It is reserved for official materials including diplomas and transcripts or formal correspondence originating from the Headmaster or Board of Trustees.

This mark is not available for download on this site. For guidance in determining the proper usage of the seal, please contact Karaline Johnson, graphic designer.

Athletic Wordmark
Athletic Wordmark

The Athletic Wordmark is reserved for use on athletic uniforms, equipment, and athletic- inspired merchandise. This wordmark should never be tweaked, stretched, or otherwise manipulated.

Scale: The athletic wordmark should never be reproduced smaller than 1" in width.

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Greyhound
Greyhound

The Gilman Greyhound should be reserved for athletic communications, athletic apparel and school retail merchandise. In some cases, use of the mascot may be appropriate for "spirit" applications. For guidance in determining proper usage, consult the school's communications office.

Scale: The greyhound should never be reproduced smaller than 1.5" in width.

Download large format images:

Greyhound and Wordmark (Athletic) Lockup
Greyhound and Wordmark (Athletic) Lockup

The Gilman Greyhound may be paired only with the Athletic Wordmark.

Download large format images:

Contact Karaline Johnson with questions about usage.

Color Palette
Color Palette

Color selection is a key element in building a strong brand. Pantone 288 (Blue) and Pantone Cool Gray 6 are Gilman’s core identity colors. Ideally Pantone spot colors should be used for all reproduction. CMYK, RGB and HEX and Web Safe values can be found below. The core color palette works well with black, white, and metallic silver. Use of other colors should be approved the communications department.

Blue
Pantone 288
CMYK 100/67/0/23
RGB 0/75/141
HEX #004B8D
Web Safe #003366

Gray
Pantone Cool Gray 6
CMYK 0/0/0/31
RGB 186/188/190
HEX #BABCBE
Web Safe #CCCCCC

Typography
Typography

Typography is an important element of the Gilman logo and helps convey the personality of our brand. When used correctly and consistently, typography unifies the appearance of communications.

IMPORTANT REMINDER: The word GILMAN should never be typeset as a logo. In these instances the Wordmark art file should always be used.

Absara is the primary display and brand typeface for Gilman. If Absara is not available, longer lengths of text can be typeset in Times New Roman. Shorter, display text should always be displayed in Absara.

Purchase Absara

Contact

Should you have any questions, please contact:

Karaline Johnson
Graphic Designer
kjohnson@gilman.edu
410.323.3800 x380