Wallace and ZeroStorefront Acquired by Thanx

Thanx, a company that helps businesses embrace digital purchasing, capture greater customer data, and take action on that information to personalize guest engagement, recently announced its acquisition of ZeroStorefront.

ZeroStorefront, founded by Collin Wallace '02 and his partner Ashutosh Joshi, collects data from various inputs and shows it to restaurants to help them make decisions like where to open new stores or what to offer customers. Together, the two companies hope to better equip restaurants to compete with deep-pocketed third-party delivery brands for customer loyalty. Collin will stay on as Thanx's VP of insights.

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